Assist with the development and implementation of a multi-faceted, multi- channel comprehensive communication plan targeting incoming families to promote and drive registration for Family Orientation, as part of the overall New Student Services communications strategy. Work closely with colleagues to develop Family Orientation-specific languageSupport the overall communications efforts of New Student Services assisting with the production of social media content, promotional materials, and web management for year-round NSS initiativesDevelop compelling content to elevate the Family Orientation and New Student Services brand story across a wide range of mediums while adhering to the University and department brand standards.Capture photos and videos at New Student Services events to enhance storytelling techniques.Stay up-to-date with the latest trends, technology and applications to continually enhance the experience of our incoming families and students.